Question 3: Institutions

http://www.bauermedia.co.uk/
I think that Bauer would publish my magazine because my magazine is similar to Kerrang but hits a gap in the market with its strong inclusion of all sub-genres in rock which Kerrang does not. This means a small risk, but one that is good because I think that my magazine includes a wider and more in depth reading of different rock genres. But as with all new magazines you can think you've addressed every problem in your magazine, but you can never buy a reputation. I think that my magazine would obviously sell well in specialist music shops like http://hmv.com/hmvweb/home.do?ctx=1000;-1;-1;-1;-1 as this is also where the music is sold that is in my magazine. But I also think that the magazine would also sell quite well in book stores like WH Smith and Waterstones because they sell a lot of magazines as well as including some Cd's. The distribution of the magazine would be decided depending on the demand from the readers as well as how immediately successful it would be. I would hope that it would make it almost immediately into top stores because of this unique selling point that my magazine includes that other magazines do not. If the magazine would be linked to any other forms of profit making, it would depend on what the demand is from the audience. As the genre is rock, there is already television programme dedicated to rock called "Kerrang" however, like the magazine they very rarely cover ALL aspects of rock and mostly cover the modern mainstream version of rock. That is why I think that it has the potential to have this sister product being a television channel because like the magazine, it would offer a more consistent and balanced level of different sub genres of rock that Kerrang does not offer. I think that my product would be successful at both magazines and possibly as a record label as well because it sticks to one genre but is also broad within the genre. This means that it is attracting the same audience as Kerrang as well as those who prefer alternative versions of rock to what Kerrang offers. Music is a very influential part on the lives of people and marketing products related to the music involved would be a good form of revenue i.e. "Outlaw top 50" CD and music concerts in the name of Outlaw. These would be products to compliment the magazine and give the audience treats to go with this monthly magazine. This would mean extra income as well as advertising the name Outlaw more which means if they hadn't heard of the magazine but thought the CD sounded good, then they would be more inclined to consider buying the magazine as it has attracted their attention and interests through this style.