Question 2: representation

Demographic profiling of my audience:

In terms of percentages, it tends to be men who listen to rock of any sub-genre. This means that the magazine has to address this whilst still making it interesting for any women readers so it is mutual. Rock is mainly for white English speaking people as most rock bands originate from English speaking countries. As for the white specific part, this comes from the earlier rock bands which were mostly punk and all were racist. People who listen to rock are part of an ageing population, this is because youthes have turned more mainstream and see the need to "fit in" to society and hope to gain friends and "street cred" through listening to main stream music which is what rock is strongly against. This means that there are less young people listening to rock music leading to a higher average age of readers for my magazine of which I would put at around 35-45. The social status of a person who appreciates rock is not going to be upper class as they usually listen to classical music and opera etc. this means that it includes anyone who is not a mainstreamer and is not in the upper class then they could fit the bill. Rock is stereotypically associated with the working class as an alternative to classical and popular music. This was true until it became a rebellion against these types of music and against the mainstream population when it became more of a look or sub-cultures in society, it is these sub-cultures that I have tries to enhance in my magazine. Whether it is from the skin heads of punk rock or the goths of heavy metal, the stereotypical race and ethnic grouping of someone who likes rock is a white British Christian. The working class is also most associated with being in rural areas meaning this is the stereotypical view on where rock is from.

Psychographic profiling of my audience:

Rock was originally created and still to this day stands for everything that is not mainstream, it is reflected through their music and looks which I have tried to consider and include in my magazine. I would say that the audience for my magazine would probably be classified as "individualists" because it is anti-maintstream and they listen rock music because they like it and not because it is the zietgiest within their society.

I have tried to encourage the look of "individualism" whilst enhancing the look of rock through the review and the whole design that I have completed on photoshop. This is to encourage and reward those who do fit in to this part of the psychographic profile. Rock magazines don't encourage consumerism as this is linked to mainstreamers, however they do include some consumerism but only to promote the music or bands that they represent, i.e. new albums and concerts etc. Rock can be a very defining point in a persons identity, for example, if they follow all of the criteria that a stereotypical goth does, then they are labelled as a "goth" to signify their identity as well as a bit about themselves. Whether this is represented positively or negatively depends on the person who is representing them. This is the same for punks, they originated from east, south and the outskirts of London and they would claim their identity through the punk music, rebelious look on life and on the whole being a "Jack the lad" to society. This means that these people are easy to categorise in terms of these profiles which allows a person to feel as though they belong as well as knowing exactly where they stand in society. That is why it is more difficult to capture their personality in a magazine because of this diversity, but at the same time more rewarding if it is acheived. It is easy to provide mainstreamers with their desires in a magazine because of how predictable they are as well as you could slip in some things that they dont like but turn it into the "zietgeist" meaning that they do like it.