see demographic models on I. Appendix: main task planning work

This is to show a stereotypical version of what things the audience likes. This means that we have had to get in to the minds of our target audience and break up and include the parts relevant to what I want to include in my magazine. Everything is not necessarily fitting to everyone, but it is supposed to represent what they like so that the magazine has a fair idea of what to advertise etc. It also means that as long as the audience ticks one of the boxes on this stereotype then they will hold some interest with what is inside this magazine. It helps the magazine to decide what content to put in and how to word it if they know what they are interested in as well as what their social status is etc. Stereotypes very rarely are exact for all of the people involved in it but are useful when marketing products as they allow the marketer to consider what parts different members of the audience will like and which boxes they will tick so that they are included in the advertised brand.