Since the preliminary task I have developed my skills on photoshop making my final result look more like a real magazine by developing the basic materials into things that are more eye pleasing as opposed to writing on a badly taken photo. This means that I have developed my skills in creating a front cover out of a photo that makes it look like a magazine even if it is still not of any professional standard, it still resembles a magazine of which my preliminary task did not. I have used Kerrang as a style model for my front cover and double page spread as this aids my chances of it resembling a professional magazines, but with obvious adaptions to make it unique as well as adapting it to fit the style of my magazine and to suit the reader as well as no being of anything close to the standard of a professional magazine. Their is a vast difference in the quality between my preliminary task and the main task because of the wider use of facilities on photoshop that were used on the main task that were not used on the preliminary task. I used a lot more tools on the main task than I did on the preliminary task which is obviously going to make it more obvious that I improved my skills on photoshop as well as improving the appearance of the magazine that I have created. This means that the magazine itself has developed from being a basic college magazine to something similar to that of which you might expect to see on the shelves in shops because it looks much more professional than the preliminary task.

This is the logo for flickr and it is very useful for analysing photos in order to point out specific parts during the analysis. It was easy to use because I was able to pick out the part of the magazine that I wanted to analyse, select it and then write the little analysis note to add to it.






This is the Blogger logo and Blogger is very useful to write a more in depth answer and when you need to give more information without annotating the picture. I have learnt a lot of what I know about Blogger through what I have analysed on it for my magazine.


During the process of this task including the preliminary task I have learnt virtually all I currently know about flickr, blogger and photoshop.

I started off with very little knowledge on those and through experiments and educated guesses I didnt gain much extra knowledge on those but with time on it my confidence in using these has grown meaning I feel more enclined to experiment with the tools on photoshop. Flickr is a very useful method to analyse things simply but effectively through tagging specific parts of the picture with short sharp points to explain why things are where they are and why it is good/bad. Blogger is also a very effective analytical but this allows you to analyse work in a lot more depth whilst still keeping the tidy and organised look. Photoshop allows us to create magazines using photos and our imagination. It is good because it allows us to create an image of what we are trying to acheive and makes it convinient for us to put this image on to photoshop.

See A: Finished products for flickr linked analysis of how my magazine attracts its audience, I have indicated specific points on the front cover, contents and double page spread that I particularly like as well as what I have noticed isn't so good and I would change, were I to do it again. I have also analysed the part that I believe to make my magazine unique from others and what I think makes mine a good buy for some readers. I have included areas in my magazine which I think makes it stand out from others with a special inclusion on individualism which is what the theme as well as target audience is all about. I have addressed my audience by including various things like the positioning of photos as well as the colours used etc. This means that I have applied the stereotypes so that a few parts to the magazine will attract the audience if not all parts.

see demographic models on I. Appendix: main task planning work

This is to show a stereotypical version of what things the audience likes. This means that we have had to get in to the minds of our target audience and break up and include the parts relevant to what I want to include in my magazine. Everything is not necessarily fitting to everyone, but it is supposed to represent what they like so that the magazine has a fair idea of what to advertise etc. It also means that as long as the audience ticks one of the boxes on this stereotype then they will hold some interest with what is inside this magazine. It helps the magazine to decide what content to put in and how to word it if they know what they are interested in as well as what their social status is etc. Stereotypes very rarely are exact for all of the people involved in it but are useful when marketing products as they allow the marketer to consider what parts different members of the audience will like and which boxes they will tick so that they are included in the advertised brand.

Question 3: Institutions

http://www.bauermedia.co.uk/
I think that Bauer would publish my magazine because my magazine is similar to Kerrang but hits a gap in the market with its strong inclusion of all sub-genres in rock which Kerrang does not. This means a small risk, but one that is good because I think that my magazine includes a wider and more in depth reading of different rock genres. But as with all new magazines you can think you've addressed every problem in your magazine, but you can never buy a reputation. I think that my magazine would obviously sell well in specialist music shops like http://hmv.com/hmvweb/home.do?ctx=1000;-1;-1;-1;-1 as this is also where the music is sold that is in my magazine. But I also think that the magazine would also sell quite well in book stores like WH Smith and Waterstones because they sell a lot of magazines as well as including some Cd's. The distribution of the magazine would be decided depending on the demand from the readers as well as how immediately successful it would be. I would hope that it would make it almost immediately into top stores because of this unique selling point that my magazine includes that other magazines do not. If the magazine would be linked to any other forms of profit making, it would depend on what the demand is from the audience. As the genre is rock, there is already television programme dedicated to rock called "Kerrang" however, like the magazine they very rarely cover ALL aspects of rock and mostly cover the modern mainstream version of rock. That is why I think that it has the potential to have this sister product being a television channel because like the magazine, it would offer a more consistent and balanced level of different sub genres of rock that Kerrang does not offer. I think that my product would be successful at both magazines and possibly as a record label as well because it sticks to one genre but is also broad within the genre. This means that it is attracting the same audience as Kerrang as well as those who prefer alternative versions of rock to what Kerrang offers. Music is a very influential part on the lives of people and marketing products related to the music involved would be a good form of revenue i.e. "Outlaw top 50" CD and music concerts in the name of Outlaw. These would be products to compliment the magazine and give the audience treats to go with this monthly magazine. This would mean extra income as well as advertising the name Outlaw more which means if they hadn't heard of the magazine but thought the CD sounded good, then they would be more inclined to consider buying the magazine as it has attracted their attention and interests through this style.

Question 2: representation

Demographic profiling of my audience:

In terms of percentages, it tends to be men who listen to rock of any sub-genre. This means that the magazine has to address this whilst still making it interesting for any women readers so it is mutual. Rock is mainly for white English speaking people as most rock bands originate from English speaking countries. As for the white specific part, this comes from the earlier rock bands which were mostly punk and all were racist. People who listen to rock are part of an ageing population, this is because youthes have turned more mainstream and see the need to "fit in" to society and hope to gain friends and "street cred" through listening to main stream music which is what rock is strongly against. This means that there are less young people listening to rock music leading to a higher average age of readers for my magazine of which I would put at around 35-45. The social status of a person who appreciates rock is not going to be upper class as they usually listen to classical music and opera etc. this means that it includes anyone who is not a mainstreamer and is not in the upper class then they could fit the bill. Rock is stereotypically associated with the working class as an alternative to classical and popular music. This was true until it became a rebellion against these types of music and against the mainstream population when it became more of a look or sub-cultures in society, it is these sub-cultures that I have tries to enhance in my magazine. Whether it is from the skin heads of punk rock or the goths of heavy metal, the stereotypical race and ethnic grouping of someone who likes rock is a white British Christian. The working class is also most associated with being in rural areas meaning this is the stereotypical view on where rock is from.

Psychographic profiling of my audience:

Rock was originally created and still to this day stands for everything that is not mainstream, it is reflected through their music and looks which I have tried to consider and include in my magazine. I would say that the audience for my magazine would probably be classified as "individualists" because it is anti-maintstream and they listen rock music because they like it and not because it is the zietgiest within their society.

I have tried to encourage the look of "individualism" whilst enhancing the look of rock through the review and the whole design that I have completed on photoshop. This is to encourage and reward those who do fit in to this part of the psychographic profile. Rock magazines don't encourage consumerism as this is linked to mainstreamers, however they do include some consumerism but only to promote the music or bands that they represent, i.e. new albums and concerts etc. Rock can be a very defining point in a persons identity, for example, if they follow all of the criteria that a stereotypical goth does, then they are labelled as a "goth" to signify their identity as well as a bit about themselves. Whether this is represented positively or negatively depends on the person who is representing them. This is the same for punks, they originated from east, south and the outskirts of London and they would claim their identity through the punk music, rebelious look on life and on the whole being a "Jack the lad" to society. This means that these people are easy to categorise in terms of these profiles which allows a person to feel as though they belong as well as knowing exactly where they stand in society. That is why it is more difficult to capture their personality in a magazine because of this diversity, but at the same time more rewarding if it is acheived. It is easy to provide mainstreamers with their desires in a magazine because of how predictable they are as well as you could slip in some things that they dont like but turn it into the "zietgeist" meaning that they do like it.