Psychographic profiling of audience:
Interested in a wide range of rock styles.-picture of the clash, bon jovi, black sabbath, iron maiden and Elvis Presley
knows how to enjoy themselves- picture of fosters and pepsi/ film of flaming star
appreciation for new style- jaguar
appreciation for old style- ford capri
dress sense differenciates from mainstreamers- Bon jovi, Green Day, lead guitarist from AC/DC
prefering convenience over cuisine- KFC